"When your measurement and evaluation strategy is in alignment with the business strategy, chances of being questioned on the validity of your results should drop dramatically. To remain viable, training organizations must have that validity in the eyes of their business stakeholders."
Director, Georgia Pacific University
Georgia-Pacific Consumer Products
"Don Kirkpatrick and his four levels of evaluation continue to resonate with my clients. Their clarity and relevance open the door for a meaningful conversation about what I am expected to achieve.
Don's work set the standard for all of us evaluating our work."
Judith Hale, Ph.D., CPT
Director of Certification, ISPI
"Hundreds of thousands of trainers use Don Kirkpatrick's four levels of evaluation worldwide. Rich in simplicity, brilliantly practical, Don's four levels are as relevant today as they were a half-century ago when he first introduced them.
So whether you conduct classroom training, online learning, or one-on-one coaching, this is the essential tool for all practitioners! If you aren't using the four levels, you aren't evaluating!"
Author, Business of Consulting, Training for Dummies and
ASTD Handbook for Workplace Learning Professionals