The Standard for Leveraging and Validating Talent Investments^™

Jim Kirkpatrick Wendy Kayser Kirkpatrick and Don Kirkpatrick

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Level 1: Reaction

Level 2: Learning

Level 3: Behavior

Level 4: Results

What Is The Kirkpatrick Model?

The Kirkpatrick Model is the standard for leveraging and validating talent investments. The four levels of evaluation – Reaction, Learning, Behavior, and Results – form the time-tested and most trusted method of designing, implementing, and evaluating training that produces bottom-line value and organizational mission accomplishment.

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Kirkpatrick Promotions and Specials

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What Kirkpatrick customers
are saying

The Kirkpatrick principles are essential to maximizing the transfer of learning to behavior and subsequent organizational results as well as to demonstrate the value of training to the organization; unquestionably critical for any world-class institution!

Dr. John Plifka

Director, Army Quality Assurance Program

Love the New World Kirkpatrick Model! It applies to rapidly changing industry and allows for flexibility within a framework.

Rose Holiday

S.C. Johnson

Although I am a Certified Performance Consultant, it wasn’t until after your class that I realized how to present a complete Performance Solution. And the importance of being a part of the complete solution, not just the training piece of it! I am really excited to continue using what I learned.

Pei-Wen Fu

Park WellPoint, Inc.

Kirkpatrick Certified Professional Bronze Level badge

March 15, 2023

Save $300 on Kirkpatrick Certification

Confidently design your key programs with organization value in mind when you get Kirkpatrick certified. Learn from the standard for creating and demonstrating program value how to define program outcomes,…

March 9, 2023

The Failproof Way to Create Program Results

Looking for a failproof way to create program results for your most important initiatives? Use the return on expectations (ROE) method. When done properly, it cannot fail. Return on Expectations:…

February 8, 2023

Save $800 on Kirkpatrick Certification in March

Looking to show the value of your most important programs and initiatives? Want to learn from the best in the industry? Get Kirkpatrick certified! In bronze level certification you learn…