The Standard for Leveraging and Validating Talent Investments

Jim Kirkpatrick Wendy Kayser Kirkpatrick and Don Kirkpatrick
Level 1: Reaction
Level 2: Learning
Level 3: Behavior
Level 4: Results

What Is The Kirkpatrick Model?

The Kirkpatrick Model is the standard for leveraging and validating talent investments. The four levels of evaluation – Reaction, Learning, Behavior, and Results – form the time-tested and most trusted method of designing, implementing, and evaluating training that produces bottom-line value and organizational mission accomplishment.

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What our customers
are saying

The Kirkpatrick principles are essential to maximizing the transfer of learning to behavior and subsequent organizational results as well as to demonstrate the value of training to the organization; unquestionably critical for any world-class institution!

Dr. John Plifka
Director, Army Quality Assurance Program

Love the New World Kirkpatrick Model! It applies to rapidly changing industry and allows for flexibility within a framework.

Rose Holiday
S.C. Johnson

Although I am a Certified Performance Consultant, it wasn’t until after your class that I realized how to present a complete Performance Solution. And the importance of being a part of the complete solution, not just the training piece of it! I am really excited to continue using what I learned.

Pei-Wen Fu
Park WellPoint, Inc.
June 23, 2022

Don’t Miss Your Last Chance to Save $300

Take advantage of $300 savings on Kirkpatrick certification programs when you register early. Hurry! Savings end on Monday, June 27 for the August bronze certification program. The July bronze program sold…
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June 23, 2022

Are You Missing the Most Critical Part of Training?

If you define yourself as a training or learning leader, you have imposed a limitation that will make it difficult to be successful. Why? Training alone yields behavior change only…
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June 2, 2022

Save on the Last Remaining Seats in July Certification

I don’t know about you, but it seems like 2022 is flying by. Is leveraging and validating your talent investments in your goals for this year? If so, you need…
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