The Standard for Leveraging and Validating Talent Investments^™

Jim Kirkpatrick Wendy Kayser Kirkpatrick and Don Kirkpatrick

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Level 1: Reaction

Level 2: Learning

Level 3: Behavior

Level 4: Results

What Is The Kirkpatrick Model?

The Kirkpatrick Model is the standard for leveraging and validating talent investments. The four levels of evaluation – Reaction, Learning, Behavior, and Results – form the time-tested and most trusted method of designing, implementing, and evaluating training that produces bottom-line value and organizational mission accomplishment.

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Kirkpatrick Promotions and Specials

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What Kirkpatrick customers
are saying

The Kirkpatrick principles are essential to maximizing the transfer of learning to behavior and subsequent organizational results as well as to demonstrate the value of training to the organization; unquestionably critical for any world-class institution!

Dr. John Plifka

Director, Army Quality Assurance Program

Love the New World Kirkpatrick Model! It applies to rapidly changing industry and allows for flexibility within a framework.

Rose Holiday

S.C. Johnson

Although I am a Certified Performance Consultant, it wasn’t until after your class that I realized how to present a complete Performance Solution. And the importance of being a part of the complete solution, not just the training piece of it! I am really excited to continue using what I learned.

Pei-Wen Fu

Park WellPoint, Inc.

February 1, 2023

Has Your Training Budget Been Cut? Here’s Help

Has your 2023 training budget been cut or eliminated? If so, you’re not alone. Here are practical ideas to get your training and development plan back on track. Jason was…

January 4, 2023

Setting Goals? The End Is the Beginning

By Dr. Jim Kirkpatrick and Wendy Kayser Kirkpatrick Marisa sat at her desk for the first time in the new year and thought about her goals: Update the company’s leadership…

Kirkpatrick Certified Professional Bronze Level badge

January 3, 2023

By Popular Demand! January Certification Program Added to Schedule

You asked for it, so we have added a Kirkpatrick bronze certification program in January. The December and February programs are nearly full and we want to ensure you have…